Adam Sohmer biography
With nearly two decades of hands-on experience in technology-centric public relations, Adam Sohmer launched Sohmer Associates, a PR agency specializing in small- to medium-sized companies in the consumer electronics and professional audio industries.

Prior to starting his own venture, Sohmer worked for some of the top firms in the PR business. From large agencies to niche boutiques, Sohmer consistently generated results for global brands, start-up ventures, and all points in between. Some of the industry leaders he previously worked with include Sony Corporation of America, Panasonic Communications & Systems Company, Toshiba America Consumer Products, Seiko Instruments USA, JVC, Fuji Photo Film U.S.A, Marantz, and many others. (A list of Sohmer Associates clients can be found on the Clients page.)

Among Sohmer’s strengths is an in-depth knowledge of technology trade and consumer lifestyle media. This enables him to achieve multiple placements for his clients on broadcast media and in a host of high-profile consumer print outlets such as The New York Times and Parade. In addition to using his media relations savvy to place clients’ stories in relevant media, Sohmer has developed a media training program to help clients deliver their messages in an authoritative and compelling manner during interviews with print and broadcast outlets. He has also taught media relations and the art of active listening as part of in-house training programs.

Sohmer is successful at media relations because he understands how to turn his clients’ messages into real news stories, which is a result of his having worked on both sides of the publishing fence. As a contributor to a wide variety of technology enthusiast media, he understands what makes a real, publishable story as opposed to the self-serving promotional materials so often distributed by competitors vying for the same space.

Sohmer received his B.A. in communications arts and sciences from Queens College, NY. His professional affiliations include the Consumer Electronics Association, the Audio Engineering Society, and the Public Relations Society of America.