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| SA In The News | ||||
Sohmer Associates Builds Brand Identity
When audio/video powerhouse NHT sought to strengthen its brand through an
aggressive media relations outreach, Sohmer Associates arranged a company
profile in Stereophile’s e-newsletter that captured the essence of
the brand while promoting its products. The resulting article positioned
NHT as a market innovator with “heart and soul” that extends
throughout the company.Stereophile eNews |
Sohmer Puts Fosgate Audionics
on the Cover of Stereophile
To showcase the new FAP V1 pre-amp from Fosgate Audionics, Sohmer arranged
a series of in-room demonstrations for the industry’s top media and
analysts. This led to a variety of coverage, including a cover story in
Stereophile with the headline: “Ultimate Surround Sound –
Jim Fosgate’s FAP V1 PreAmp.” Stereophile |
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Sohmer Identifies Emerging Technologies
Those who work with Adam Sohmer – his clients and the media –
know firsthand the level of expertise he has in field of consumer technology.
But he is also recognized as an expert by the industry at large, often
writing reviews and opinion pieces for various trade and mainstream media
outlets. One of his recent articles was an overview of emerging technologies
for electronic advertising, published in Other Advertising: The Magazine
for Nontraditional Marketing.Other Advertising |
Sohmer Provides Forum For Sharpe Partners With
Sharpe Partners looking to define and demonstrate its role as an innovative
leader in online marketing, Sohmer delivered a byline article for the agency
in OMMA: The Magazine of Online Media, Marketing, & Advertising.
Not only did he help his client identify and secure the opportunity, but
he also worked closely with the client to shape the message and write the
piece – ensuring that it achieved the desired results.OMMA |
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Sohmer Pens Monthly Newsletter for NHT To
provide NHT customers and other audiophiles with the latest company news
and items of interest, Sohmer is a monthly newsletter for this designer
of high-end speakers. The newsletter includes information about new products
and enhancements as well as guest columns ghostwritten by Sohmer for industry
experts and others involved in bringing good music to our ears.NHT Newsletter |
Pegasus
America’s PC NoteTaker Showcased on QVC Sohmer appeared on the QVC shopping channel to promote Pegasus America’s PC NoteTaker. Look for the segment to air sometime between 10-11 PM Eastern on June 16. The PC NoteTaker is the easiest way to capture, organize, and share handwritten notes or drawings on a computer. Sohmer Cited in Mobile Electronics Reviews Mobile Electronics Omnifi Digital Media Player Mobile Electronics Dual XDM6800 CD Receiver 
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| Audio
Engineering Society Panel Moderator Does Quality Matter or Has the iPod® Defeated the Listening Room? 
Sohmer moderated a panel discussing the relevance of 16Bit and high-resolution
recordings (i.e., DVD-A and SACD) in a market where consumers are flocking
to the portability – and significantly lower sonic quality –
of digital media players such as Apple’s iPod®.Stereophile Pro Sound News Billboard |
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